Biographical Information
Kashyap Kompella
Industry Analyst, RealStory Group
Kashyap Kompella is an industry analyst with the RealStory Group, an independent and vendor-neutral research and advisory firm.
Articles by Kashyap Kompella
Enterprise mobile marketing: Making the right moves in a rapidly evolving field
29 Apr 2013
"Mobile is not a miniature desktop. There is also a mindset problem. Many enterprises treat mobile marketing as if it were the same as online marketing. Mobile ads are just "mini-me" versions of online ads, reminiscent of the time when online ads were replicas of print ads..."