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Biographical Information

Mark Ratekin, Principal Director, Global CX Consulting, Forsta

Forsta (www.forsta.com) was formed in 2021 via the merger of Confirmit, FocusVision, and Dapresy. The company powers a comprehensive platform for research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee) Qual, Quant, Data Visualization and more. Forsta’s extensive set of tools, including its award-winning data visualization and reporting suite, combined with the expert guidance of seasoned data and insights professionals, empower decision makers to drive business impact based on deeper customer understanding. 

Articles by Mark Ratekin, Principal Director, Global CX Consulting, Forsta

It’s all HX: How CX and EX can work together for business growth

20 Jan 2022

Instead of treating customer experience (CX) and employee experience (EX) as silos, think about them as one holistic experience—human experience (HX)—and address them together