An advocate of the supplier experience management movement, Anthony Payne joined HICX December 2019 and is responsible for the overall go-to-market strategy, pipeline development, brand, messaging and product and company positioning.

Prior to joining HICX, he was VP Marketing for Brightpearl, leading the marketing function through a business turnaround.  Before that he built the marketing functions at a number of venture-backed scale-up B2B SaaS vendors, including Patsnap and Socialbakers. Earlier in his career, he held various product and marketing leadership roles in blue chip companies, including General Electric and RIM/BlackBerry