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A future-ready content engine that supports the complete content lifecycle across multiple audiences and functions is a critical success factor in achieving digital transformation and optimizing the customer experience. Yet according to Forrester benchmark data, only 24% of enterprises are currently digitally advanced and only 10% of B2B organizations cite advanced content engine maturity. Attend this webinar featuring Forrester VP, research director, and content expert Christine Polewarczyk to learn:
-- Key content engine maturity issues facing B2B organizations today
-- Critical content capabilities needed to drive efficiency, insights and ROI
-- Best practices to ensure successful content engine transformation
Don't miss this live event on Tuesday, March 8 - 8 AM PT / 11 AM ET.
Register now to attend the webinar The Role of Content in Digital Transformation. |
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GUEST SPEAKER |
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Christine Polewarczyk
VP Research Director, Content Strategy and Operations
Forrester |
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MODERATOR |
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Marydee Ojala
Conference Program Director
Information Today, Inc. |
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