-->

NEW EVENT: KM & AI Summit 2025, March 17 - 19 in beautiful Scottsdale, Arizona. Register Now! 

How to Improve Position in Google Search Results

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The key term above is quality. You can send all the traffic in the world to a site but if it isn’t quality, it isn’t worth much. Meaning that if you create content that isn’t relevant to what you do or sell (that ranks well and brings in traffic), it’s not going to bring in quality traffic. SEO isn’t a one-and-done task–it’s a continuous blend of science and strategy that takes time. There are numerous steps that need to be taken that range from standard to advanced.