Embedded Analytics for SaaS Providers Build vs Buy

As a software product manager, you already know the value of data and analytics for your business. The more metrics, insights and analytics you add to your products, the more engagement you’ll have and stickier your product will become with customers. The decision then becomes whether to keep building your own in-house analytics or take the plunge and invest in an existing analytics platform that can be easily embedded into your software.

Fortunately, the right decision for product managers is the obvious one. Embedded analytics can offer you a lot more features and functionality, a lot faster, and for a lot less than you might think.