Choosing a Competitive Intelligence Platform
The business discipline of competitive intelligence (CI) taps into a wide range of information resources and requires that practitioners synthesize voluminous information quickly and accurately. Then they have to share the insights broadly within the organization to product managers, marketing managers, product developers, R&D, strategic planners, M&A, and executive business leaders. In other words, CI is ripe for a knowledge management solution.
To enable this vital and complex process, a competitive intelligence KM platform requires particular content management, search, distribution, and artificial intelligence (AI)-based machine learning capabilities. So here are 10 questions to ask CI platform vendors about their offerings. These questions are intended to help you uncover each vendor’s strengths and weaknesses.