MAYO CLINIC delivers personalized content experiences with structured authoring and omnichannel delivery

The editorial team at Mayo Clinic creates, manages, and delivers credible, inclusive, diverse, and people-centric medical content for multiple audiences – consumers, patients, and medical professionals. To achieve their futuristic content vision, they wanted their content to be standardized, structured, focused, channel-agnostic, and well-annotated.

To support personalization at scale, Mayo clinic also needed a unified content strategy to bring together the best of two worlds – highly structured authoring and immersive omnichannel delivery.

Hear first-hand how Mayo Clinic partnered with Adobe to drive their content vision, and

• Discover why Mayo Clinic needed content transformation to fuel their vision.
• Explore how they enabled highly structured authoring of credible medical content.
• Learn how easily they delivered web-rich content experiences on www.mayoclinic.org.