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EY Transforms their global assurance content with CCMS and GenAI

How EY uses Adobe Experience Manager Guides to Drive the Evolution of Global Assurance Knowledge

EY’s assurance services are complex – ranging from Audit, Financial Accounting Advisory Services (FAAS) to Forensic & Integrity Services. Their mission to serve the public interest, improve decision-making, and create sustainable value for stakeholders requires a robust knowledge management system. And that’s where structured content and Adobe Experience Manager Guides come in.

This session helps fellow colleagues understand EY’s journey, combining theory with hands-on experience to provide attendees with actionable insights. You will learn how structured content management increases efficiency, promotes transparency, and shapes the future of knowledge management in auditing. Get a glimpse of how Adobe Experience Manager Guides is revolutionizing how EY handles its vast reservoir of information and leverages GenAI for search and summarization. Be prepared to experience first-hand how these innovative methods are shaping the future of knowledge management at one of the world’s leading professional services firms.

Key Takeaways

  • Glean insights into how EY utilizes DITA and Adobe Experience Manager Guides to manage and evolve its Global Assurance Knowledge content to create GenAI-enabled experiences.
  • Explore the potential of structured content for Global Assurance Knowledge content.
  • Learn from the rich experiences of two industry experts who are successfully navigating the digital transformation journey.
  • Discover actionable strategies to leverage structured content in your organization’s knowledge management.